IOU is an arts organisation with 37 years experience making original work across many art-forms. The company is recognised for their distinctive style. IOU’s work is renowned for the extraordinary and the bizarre with often surreal and fantastic narratives.We coordinated and hosted a series of brand workshops which informed our design process and the creation of a new visual identity and supporting collateral. A modular, evolving logotype was at the core of the creative with photography and a fully responsive website and Content Management system completing the project.